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New directions for 2025 at Metstrade
In 2025, Metstrade will be more dynamic than ever, occupying all 13 halls at RAI Amsterdam for the first time. This expansion, combined with enriched product categories, will offer even greater possibilities for exhibitors and visitors for networking and business growth. Key focus areas will include emerging technologies, sustainability, and accessibility & inclusion.
The Superyacht Pavilion will be significantly enhanced, featuring a dedicated area for refit clusters, a knowledge theatre, a special programme for captains, and a fine dining restaurant to elevate the experience.
With this significant expansion we are also introducing a refreshed brand identity including a new logo.
Metstrade. Propelling Growth. Harbouring Innovation.
Why change the brand style?
Metstrade has evolved from a trade show into a global platform driving the leisure marine industry forward. Our rebrand reflects this growth and our commitment to fostering innovation, collaboration, and long-term success across the industry.
Our new payoff - ‘Propelling Growth. Harbouring Innovation.’ - summarises exactly what Metstrade is all about.
The new signature flag graphic employs a striking visual style inspired by maritime signal flags. The shapes are retained while colours are simplified to create a distinctive Metstrade flag represented by M and T. The result is a cohesive and recognisable visual language that captures the dynamism and heritage of the maritime industry.
When will we reveal the full new brand style?
The full rebrand will debut at the start of 2025. Over the coming year, we will gradually unveil the new brand across our digital platforms, including our website, newsletters, and social media, reflecting Metstrade’s updated look and feel.
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We are Metstrade
The world's definitive hub for driving growth, fueling innovation, and creating enduring connections in the leisure marine industry. Our new brand, Metstrade, marks the evolution of a platform that has continually adapted and expanded since 1988 to meet the dynamic needs of the marine community. With a new tagline, Propelling Growth. Harbouring Innovation., Metstrade reaffirms its dedication to fostering a vibrant community where professionals, innovators, and industry leaders converge to shape the future of the leisure marine industry.
From builders to enthusiasts, at Metstrade, we share a deep passion for the marine world. We’re committed to helping every attendee find inspiration and valuable connections, whether navigating through the latest technologies or sharing insights within our inclusive network. With each event, we welcome a global community where partnerships form, knowledge is exchanged, and shared enthusiasm creates lifelong memories.
Metstrade is more than a marketplace—it's a collaborative ecosystem that champions innovation and industry progression. By offering unparalleled business-to-business networking and a trusted platform for both established leaders and emerging voices, Metstrade is positioned at the cutting edge of marine advancements.