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DESCRIPTION:<p><strong>Hosted by ICOMIA.</strong></p>
<p>EXCLUSIVE Launch of the ICOMIA Market Review, with new editorial from IBI Editor Ed Slack.  </p>
<p>METSTRADE has been the traditional launch pad of the ICOMIA Stats Book – the industry leading compilation of global research and the best source of impartial international data. New for 2024 will be the market insight and commentary exclusively commissioned from the IBI team globally.</p>
<p>We will also hear from NMMA’s Chief Brand Officer Ellen Bradley who will showcase their award winning Discover Boating campaigns. Designed to boost participation amongst traditional and emerging market segments – these campaigns demonstrate the influence of effective marketing in building a successful future for all of us.</p>
DTSTAMP;VALUE=DATE-TIME:20241114T163437
DTSTART;VALUE=DATE-TIME:20241121T114500
DTEND;VALUE=DATE-TIME:20241121T121500
LOCATION:1. METSTRADE Theatre (13.205)
SUMMARY;LANGUAGE=en_us:The Boating Industry – Navigating the storm and building for the future
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